Led end-to-end design of 15+ Impact features including Digi-Gold, Digi-Gold SIP, AI Chatbot, and Memory Lane, directly contributing to the company’s first $4M funding milestone.

Contributed to scaling Khyaal from 50K → 5M users through product improvements, UX optimisation, and feature design across the platform.

Defined UX principles and accessibility standards for senior-first digital products through research-led design decisions.

Conducted user interviews, behavioural mapping, and journey analysis to uncover insights around senior users’ digital behaviour and trust patterns.

Built and scaled the design system to improve consistency, collaboration, and speed across product and marketing teams.

Owned the design and delivery of the “50 Above 50” platform and its internal CRM playing a key role in brand positioning and growth strategy.

Designed Khyaal’s marketing website and developed scalable templates, improving team efficiency and ensuring brand consistency across campaigns.

Worked closely with product, engineering, and business teams to shape roadmap decisions, product direction, and user experience across 0→1 and growth-stage initiatives.

Mentored design interns and contributed to establishing design processes and collaboration standards within the team.

Recognitions:

“Excellence award 2024” for exceptional performance in product team